Every once in a while, a client comes in wanting to swing for the fence. That ambition is a good thing, and it makes the project super fun!
Have fun with it
More often than not, the budget leads the scope. When the tables are turned, it’s important to truly let design lead. For MAIC, we did just that, and the result was something unique and impactful.
Price the big ideas early
Big ideas get real quotes right away, so everyone knows what they cost before anyone gets attached to them. We price a full version and a scaled one side by side, so the decisions don’t rely on guesswork or estimation.
Work holistically
To make a big concept fly, everything has to work together. Keeping every department close and in sync is what lets a big design land on budget and stay technically feasible.
Keep good company
We took MAIC from start to finish in 60 days. Delivering something like that takes a remarkable team you have history with. Just as important, everyone has to be fully committed and up for the challenge.
